If you’ve taken a good look at the exploding betting market and thought to yourself, “How can I build a betting app?”, then you’re in the right place. Obviously, you’ll need a betting app.
But what’s not so obvious is how to build a killer product that stands out among the best bet apps in an extremely competitive market. But don’t fear.
This guide shows you just that. Here, you’ll learn about what goes into building a great bet app in 2025, using a very detailed step-by-step guide. Ready to build? Let’s begin.
How To Build a Bet App Using This Complete Step-by-Step Guide
If you’re looking to open a sports betting business and are doubting the need for an app, then consider that 95% of all sports bets in 2024 were placed online, with total legal sports betting reaching $147.91 billion, according to AGA Commercial Gaming Revenue Tracker.
How to Build a Betting App
Step 1: Define Your Vision & Market
It’s just a bet app, right? Wrong! One mistake people looking to build bet apps often make is believing that all they need to do is release a product where people can gamble, and they’re set. But this couldn’t be farther from the truth.
How to Build a Betting App If it were so, then we’d see new betting sites popping up every day while old ones will never fade away. The reality is quite different and often reflects the nature of the market.
There are so many questions you’ll need to ask here, such as:
- Are you focusing on sports betting or casino gaming or a mixed platform that offers both?
- Are you catering to casual bettors looking for quick and simple wagers?
- Or do you want to appeal to sports fans and high rollers who enjoy in-depth statistics and complex betting options?
- Will the bet app target a global audience, or will you focus on specific regions like the US or Europe?
Don’t be overwhelmed. Having clarity right off the bat will lead to a smoother app-building experience. But more importantly, understanding the market and your audience is key to carving out a piece of the market where you can dominate. Doing something as simple as considering the features can go a long way.
For example, 60% of bettors said they are more likely to use an app that is linked to a sports streaming service, according to a study.
Another example is also considering the betting dynamics in a country. For instance, you can consider how betting in Pakistan is and the preferences of the audience if you’re looking to compete in that market. In this scenario, you might consider having a strong cricket betting offering as the sport is quite popular in Pakistan.
A good idea is to follow igaming news sites like MightyTips.guru, as you can find deep insight into the best betting sites in Pakistan, what works, and what players prefer.
Step 2: Ensure Legal & Compliance Readiness
We know you’re eager to start building the next best bet app. But just hold up a second. You don’t want to launch an app only to find out that a feature or promotion you’re offering is illegal. That would be heartbreaking as you’ll lose countless time and effort. That’s why due diligence is important.
Remember how we said you should consider what markets you want to compete in? It’s not only about understanding your audience’s preferences but also the local gambling laws in the country.
Needless to say, your bet app must comply with every single gambling law of the country you want to operate in. You will need a license for this or risk running into legal trouble. Unless you’re a lawyer, we doubt you can properly interpret the laws set forth. So, instead of glossing over the country’s rules regarding gambling, go get yourself a legal expert on gambling laws in that region before building the bet app.
Step 3: Start Building the Bet App – How to Build a Betting App
You know what you want, and you know what is legally allowed. Now it’s time to start building. Unless you’re a developer and know your way around modern tech stacks, it might be best to hire someone with experience building a bet app. Consultancy is also a good idea to know exactly what the product needs and what you’ll need to pay for.
A consultant can fill you in on odds providers, where to get match stats, how to safely secure user data, handling payments, UX design, optimizing site performance for thousands of thousands of players, and much more.
UX is especially important, as “People ignore design that ignores people”, according to Frank Chimero.
With the knowledge of what to build and a team of experts who can do so, all that’s left is to hardcore your vision into reality.
Step 4: Launch & Marketing
By now, your bet app is ready. All set to receive its first-ever users. That’s a milestone completed, but the grind is far from over. You still have a ton of work to do post-launch, which mainly involves marketing, handling user feedback, and scaling.
We suggest getting a marketing team experienced in the sports betting industry so your campaigns always hit the hammer on its head. But don’t be afraid to add your own input, seeing as you have the clearest vision for your app.
Assuming the marketing is a success, you should start to receive a steady inflow of customers. We can’t stress how important it is to treat them right. Offer them a superior user experience (even with an inferior product), and you’ll be shocked at how willing they’ll be to recommend your betting app.
As Scott Cook says, “A brand is no longer what we tell the consumer it is — it’s what consumers tell each other it is.”
Conclusion
Keep at it, and soon, you’ll have so many users that your problem will be how to scale. Once that time comes, go back to step one and work on the vision for your product’s future.
